![]() ![]() Since we often treat URLs as case sensitive, it’s best to stick to lowercase letters stay out of any trouble and makes it easier to manually write the URL. Hint: Semrush Site Audit will detect URLs that use underscores, as well as many other URL-related issues. Bad URL slug: /good_old-fashioned_pancakes.Other punctuation (such as underscores) may not be interpreted correctly by search engines. Spacing the words in the slug helps users understand the URL more easily.īest practice is to use hyphens to separate words in URLs. How you separate words (or not) affects the readability of the URL slug. While this isn’t an SEO disaster, it does make the page snippet look bad. Bad URL slug: /the-best-abs-exercises-for-all-levels-of-gym-goerĪdditionally, a URL that is too long will be truncated in Google search results.Good URL snail: /exercises for abdominal muscles.Try to use less than five words in your slug. Long URLs are harder to read and/or remember. This brings us to the next tip… Keep it concise and easy to readĪ good URL slug should not be too long. Why? Because it’s usually an accurate but very brief description of what the page is about. Using a targeted keyword is a great way to achieve this. Therefore, you should describe the content of the page. Be descriptiveĪs mentioned earlier, the primary role of URL slugs is to make URLs more user-friendly. Let’s take a look at some best practices and tips for creating good URL slugs. If you’re not sure how to get started, follow our guide keyword research guide. Hint: Use a keyword tool like Semrush Keyword Magic Tool to find the best target keywords for your website. As it happens, a great way to do this is by using a targeted keyword. Therefore, the URL slug should provide a concise description of the page. (Regardless of the actual content on any page.) If someone has only seen these two URLs, they are much more likely to click on the first one. While the first example provides clear information about the content of the post, the latter is just a string of numbers that does not add any value. Especially considering the from a user experience (UX) perspective.which is closely related to SEO. However, it may still make sense to use the page’s target keyword in the URL slug. John Mueller is mostly not here □ March 8, 2017Įven if keywords in a URL are a ranking factor, its impact on rankings should not be overestimated. Besides, you usually don’t see them at all on mobile. Keywords in URLs are overrated for Google SEO.
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